Why We Hate It When Teeth Whitening Ad Campaigns Promise to Get ‘up to 10 Shades Whiter

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TEETH WHITENING - Dental & Skin Clinic

When we see teeth whitening ads promising to get your smile ‘up to 15 shades whiter’, what does this actually mean? Did you know that shades or gradients of white in teeth are not standardised. So one shade in one brand may be the equivalent of 10 shades in another brand. ‘Go one shade whiter’ just doesn’t have the same appeal as ‘15 shades whiter’ does it? 

We don’t promise that teeth whitening will work. Nor do we promise to go up to 15 shades whiter. What we do promise? To do our very best to make sure you get the best possible result and the best possible experience. We use 38% Pola In-Chair Teeth Whitening which is one of the strongest professional formulations available. We have a saying that ‘if teeth whitening doesn’t work with us, it probably won’t work anywhere else’ because of the percentage of active ingredient. We must be doing something right if the Miss Universe Australia models trust to get their teeth whitening at our clinic. 

Instead of promising to go up to 15 shades whiter, what we are aiming for is 15-20% overall improvement in brightness. Is this a realistic aim? Yes, we believe so. Does it always happen? It depends on how yellow your smile is to begin with. The more yellow your smile is , the greater the likelihood of being able to achieve a good result. If you’ve done teeth whitening before or your teeth are already quite white, you are less likely to get as much of an improvement because teeth whitening can only get you so far.  But that’s ok!

Let’s talk about the client’s expectation. The client that gets the 20% brighter smile isn’t necessarily the client that is the happiest with the results. Yet the client that gets 10% whiter smile can be over the moon. The difference is their expectation. 

The truth is teeth whitening results vary from person to person and what worked for your friend may not work for you and vice versa.

The take-home message is don’t fall for the often photoshopped Before & After images of teeth whitening products and consult with your dentist.

And remember, if teeth whitening hasn’t worked or you’d like to get your smile looking even whiter, then veneers are another way of getting your dream smile. Unlike teeth whitening with veneers you have full control over the colour you wish your smile to be! 

Note: All content and media on the Dental & Skin Clinic website and social media channels are created and published online for informational purposes only. It is not intended to be a substitute for professional medical advice and should not be relied on as health or personal advice.

Services We Mentioned:

Dental and Skin Clinic Teeth Whitening, Melbourne

Teeth Whitening

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Staff are knowledgeable and lovely and the clinic is super chic. Would 100% recommend.

Ava Matthews

 

My teeth were bright and white and exactly what I wanted. I can’t recommend Rita enough, she’s a dream.

Hannah English

 

My teeth were bright and white and exactly what I wanted. I can’t recommend Rita enough, she’s a dream.

Hannah English